Beachbody News Archives

Tony Horton Trains Marines

A recent study showed that more than 25 percent of Americans age 17 to 24 are too overweight to join the military. But fitness guru Tony Horton, the creator of the P90X exercise program, is now stepping in to provide some guidance.

In recent years, 52-year-old (that’s correct, he’s 52) Tony Horton’s P90X workout program has attracted celebrities, professional athletes, congressmen, and a significant number of military members.

He’s now taking his expertise to the next level by providing guidance to military leaders on how to improve fitness for service members.

At results gym in Southeast D.C., he put some Marines to the test. The hour-long workout combined cardio, resistance training, yoga and pilates.

“I’ve never seen anyone his age give it his all, and it really made everyone here push themselves,” said Capt. Lisa Lawrence, a USMC Public Affairs Officer

Horton mentioned some military branches haven’t altered their fitness standards since 1980 despite an obesity rate he says has doubled since the start of the Iraq war.

Beachbody Teams Up With ADAGreat news! Beachbody and The American Diabetes Association (ADA) have teamed up and are now working together to reverse the trend of obesity and stop the spread of diabetes by promoting awareness, education, and prevention efforts—including using many of the effective Beachbody in-home fitness programs. I am extremely proud of this affiliation, honored to be associated with such a reputable organization, and excited about the positive difference we will make in people’s lives.

What Does This Mean For Beachbody Coaches?

This alliance represents an opportunity for Beachbody Coaches to take an active part in promoting diabetes awareness and, in so doing, be involved in reversing the trend of obesity and curbing the threat of diabetes. Coaches can also participate in events held across the nation to promote awareness of Beachbody products to those attending, thereby providing excellent lead opportunities.

Diabetes Growth Chart

Diabetes Growth Chart

What is the American Diabetes Association?

The American Diabetes Association (ADA) is the nation’s leading voluntary health organization providing diabetes research, information, and advocacy. The mission of the ADA is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. To fulfill this mission, the Association funds research, publishes scientific findings, and provides information and other services to people with diabetes, their families, health professionals, and the public. The Association acts on its mission through a number of critical programs and activities that are directed to a broad range of constituents, including consumers, research scientists, health care professionals, corporations, and communities.

Give Kids The World

5% Of All My Beachbody Earnings Will Go To Give Kids The World

Give Kids the WorldThings have been going so well with my Beachbody Coach business that I’ve decided to donate 5% of all my Beachbody earnings to the charity, Give Kids The World. Give Kids The World is a non-profit organization that exists only to fulfill the wishes of all children with life-threatening illnesses and their families from around the world to experience a memorable, joyful, cost-free visit to the Central Florida attractions, and to enjoy the magic of Give Kids The World Village for as long as there is a need.

My most recent weekly check was $545.00, so today I donated $27.25. I know it is not a ton of money but as my Beachbody checks continue to grow and grow, so will my donations. So now there is another incentive to buy your Beachbody products from my website, you will feel good knowing that a portion of your money is going to a good cause.

Weekly Donations:

6/23/2010 $27.25

90210 Star Jennie Garth Does P90x

Jennie Garth Does P90x

Jennie Garth Does P90x

You may remember her as Brenda Walsh’s rival, Kelly Taylor, in the popular 90’s hit show 90210. Now Jennie Garth is back for the 2010 version of the show where she plays the High School Counselor. Jennie still looks amazing and if you were wondering what she is doing to stay in such great shape and young looking, Jennie Garth does P90x.

I found this at www.PeopleStyleWatch.com and this is what Jenny had to say about the P90x Exercise Program:

“Every day is different,” she says. “One day is really hard yoga. Then arms and shoulders, legs, then karate. His (Tony Horton’s) program is made to confuse the muscles so you don’t plateau. I feel better now than I ever have.”

Keep in mind that all of the celebrities doing P90x are not being paid for their glowing reviews, they truly love the workout. This says a lot for Beachbody and P90x, it is the real deal.

I recently came across this article at CNBC.com, it talks about the P90x exercise program and how popular it is becoming. P90x is not your typical, “get fit quick” infomercial that we are used to seeing. The creators of P90x are being upfront and saying that this is a tough workout that it is not for everyone. So why is P90x so popular? …Because it works.

Here is the full article from CNBC.com

Beachbody’s P90x Making Serious Money

By Darren Rovell

Get fit quick infomercial products and videos have been around for a long time. But it’s a safe bet that when we look back on the industry 20 years from now, P90X might be considered the gold standard.

In the last couple years, the 12-DVD workout program, which includes a nutrition and workout guide, has turned into a $200 million franchise, making up almost half of the sales for Beachbody, the private company that produces a host of video fitness franchises, including Turbo Jam, Slim in 6 and Insanity, the new harder brother to P90X.

According to the Informercial Monitoring Service, a company that monitors how many times infomercials run to gauge how successful they are, P90X has been in the top 25 most popular infomercials for nearly four years.

P90X is a success because it is the exact reverse of what has been offered in the past. You have 90 days, but instead of working out for only minutes a day, you have workout hard for 60 to 90 minutes. The success stories and the bodies of those who do it turn out to be so outrageous that it ranks as one of the best word-of-mouth products you’ll ever see.

“When people climb the DVD version of Mount Everest, it is so viral,”Beachbody CEO Carl Daikeler, a 23-year infomercial veteran.

It wasn’t an immediate success. The company tried 14 different versions of the infomercial before they really started to make money in 2006.

“One of our other secrets is that we don’t put the product at retail,” Daikeler said. “It wouldn’t sell well on the shelf because part of our appeal is that inspiration that comes along with people seeing how it works on television.”

At $119.95, it is an investment. Add on the resistance bands and a pull up bar and it’s even more expensive. But Daikeler argues it’s nothing compared to a gym membership or the BowFlex, which sold for more than $1,000.

Plus, he says that investing the money in the program is part of getting into shape.

“If you don’t have skin in the game, you’re not going to finish this,” Daikeler said. “People who go get lap band surgery don’t have skin in the game. They get their surgery and then they get reimbursed by the insurance company.”

The workout is clearly not for everyone and requires a fit test before a consumer starts to make sure they’re up for what they’re about to go through. The product is fully refundable, minus the shipping, but Daikeler notes that P90X’s return rate is only 3.8 percent, which is very low for the industry.

Beachbody’s selling network is very impressive. It ranges from the people who call the 1-800 number by seeing it on TV or go to Amazon, where it is now one of that company’s top vendors. Once a consumer buys a product, he or she can get the assistance of a coach, who will interact with them virtually. That coach also gets credit for anything they sell to their P90X student, including Shakeology, a BeachBody created shake.

This multi-level marketing aspect of the business is growing, as many people who finish P90X, are now turning to it as a side business. Daikeler says the company has grown to 25,000 coaches/distributors in the last two years. Coaches get 25 percent of anything they sell.

Coaches include a former college baseball player named Josh Spencer. Spencer was financial analyst when he fell out of shape and ordered P90X in March 2008, phone in one hand and a bowl of ice cream in the other. After 90 days, he lost 25 pounds and 10 percent body fat and says he was in the best shape of his life.

Spencer started a Web site, and began selling P90X and BeachBody products. With a pretty convincing YouTube video (see below) that has more than 800,000 views, Spencer is now the top selling “coach” in the country with 240 people under him. He says he’s not earning millions like some of the founding coaches, but the fact that he’s pulling in six figures a year led to him giving up his job as a financial analyst.

Daikeler is optimistic about BeachBody’s future. He says that Insanity, which came out in January, could one day surpass P90X in sales. The company keeps coming up with ideas so as not to get complacent and will support its business with $120 million in TV advertising this year.

For those who want something new every month, the company now offers One-on-One with Tony Horton, the face behind both franchises who is earning tons of money in royalties. It’s a once-a-month video with a new workout that costs $19.95.

Despite the rise of P90X and Beachbody, these guys have somehow managed to stay under the radar as far as the main press is concerned. But with the number of people buying what they have to sell, the story of their growing business is no longer a secret.

Beachbody Expects Major Growth In Coaches

When used correctly, network marketing can be a very effective way of growing a company. Beachbody was a successful company before they launched their home based business opportunity, and this is why they were very careful when setting up there home based business opportunity. Everything had to be just right in order for the business to work right. Beachbody easily could of just partnered up with retail giants like Walmart, and Target, and sold their products there. They probably would of even done very well in retail stores, but Carl Daikeler, and the other at Beachbody had a vision, they all used the products and truly believed they could be something greater than just products on the shelves at Walmart. This is why Beachbody started the Coaching home business opportunity.

Beachbody is still in the infancy stage and has the possibility to be the biggest network marketing company ever. One of the most important factors in a companies success is their products, Beachbody has great products that people love. Just look at the P90x exercise program it currently has 135,000 facebook fans! It is hard to find any negative feedback on P90x anywhere, and with the internet, that is very rare for any product.

As the number of Beachbody Coaches continues to grow exponentially, it doesn’t take very long to get to a large number. Beachbody expects to have 1 million coaches within the next 5 years. Those are very high expectations, but it is possible.

Beachbody Coach Growth

Beachbody Coach Growth

Tony Horton

Tony Horton

Taking part in the Armed Forces Entertainment Tour, fitness specialist Tony Horton will bring his P90X Beachbody Tour to three bases in northern Italy next week. The P90x Exercise Program has become very popular with people in the military because of the simplicity of it. P90x requires little equipment and can be done in a small space, making in a perfect workout to do on military bases.

The Armed Forces Entertainment Tour includes stops at Camp Darby on Tuesday, Caserma Ederle in Vicenza on Wednesday and Aviano Air Base on Thursday. He’s scheduled to work out with troops and schoolchildren and sign autographs at all three bases.

Horton’s visit comes just in time for getting toned up for the beach.

The American Beach in Tirrenia near Camp Darby opens for the season this Friday at noon.

Third PlaceI’m not the type who really likes to pat myself on the back, but I must admit I was excited to here my name announced next to some already very successful Beachbody Coaches in a recent conference call. I was recognized as a top recruiter for the week coming in 3rd place. Not bad considering there are over 30,ooo active Coaches. This is reinforcement that my work is paying off and to just stay on track and keep doing what I’m doing. Consistency is the key to becoming a successful Beachbody Coach.

Listen To The Conference Call (I’m mentioned near the 3:00 mark) :)

If you are thinking about becoming a Beachbody Coach, signing up under a big recruiter can be very helpful in building your own Beachbody business.  Generally, if you sing up under me, half of everyone else I bring in will fall under you also, which will help build your downline and generate more team volume for you which means more team cycle bonuses for you.

Tony Horton

Creator Of P90x, Tony Horton

I came across this great article at www.WashingtonPost.com, it talk all about Tony Hort on and P90x. The article explains Tony Horton’s backround and how he got to where he is today. I was surprised to find out that Tony once worked as a mime. Tony has also trained big stars Tom Petty and Bruce Springsteen early in his career. The article also talks about P90x and how it works, and also why it works. This is a really good article.

Here is the full article from www.WashingtonPost.com

Inside the gym, Horton had earlier adjusted the volume on his headset.

“Hello, this is God,” he says playfully. “Do push-ups.”

‘Bringing it’

America wants fitness to be effortless. America wants to just take the stairs, get off the bus one stop early, skip the soda. America wants workout DVDs that will fit into the commercial breaks, that are described as “Easy” or better yet, “EZ.”

Therefore, the success of P90X, which has sold more than 2 million sets at a steep $119.85 a pop, is counterintuitive. Its selling point is that it is really, really hard.

You have seen the high-octane infomercials, yes? In their “Before” pictures the participants are pale and fleshy, like the dough that explodes out of a Pillsbury Crescent Roll tube. In their “Afters” they are ripped: rolling pectorals and half-moon buttocks. P90X is the workout for studs — which doesn’t mean it’s not for women, it’s just that the women are also studs, like that mom in the DVDs who has six kids and is probably the studliest of them all.

The 12 DVDs are only a portion of P90X. The Nutrition Plan tells Xers what to eat and how much and when. The message boards teem with people who speak the P90X language, which is a language of “Bringing it,” the phrase that can be affixed to the end of any declaration: Even my eyeballs hurt today. Bring it!

“I think a lot of companies that have made fitness products have underestimated people’s desire to work hard,” Horton says. He’s sitting in a French restaurant near Eastern Market after the Results workout, avoiding the bread basket, requesting that his salad be made without cheese and his fish without cream.

At 52, he looks 32, with dark wavy hair, an unlined face and biceps that are ads for the proverbial gun show.

Horton grew up in Connecticut and Rhode Island. After studying theater and communications at the University of Rhode Island, a then-waifish Horton moved to Los Angeles, where he still lives. The wannabe actor got work as a mime and as an assistant on movie sets until his agent told him he might get more acting jobs if he bulked up. The options at his gym were boring, so he joined three additional ones for variety, cobbling together his own homemade workouts. In the late ’80s, an exec at one of his jobs noticed his physical transformation and asked Horton to train him as well.

The exec later ran into Tom Petty, who remarked that he was looking newly buff; Horton soon became the rocker’s trainer.

“He said, ‘Hey, Tony, can you get me in shape? I got a tour in three months,’ ” Horton says.

Three months. The groundwork for a 90-day body revolution. Horton’s initial workout program was called Power 90; P90X came in 2004 after a year of consulting with fitness experts in various fields.

Petty, Horton says, led to Annie Lennox and Bruce Springsteen.

“I introduced Bruce,” Horton says modestly, “to an early version of muscle confusion.”

Ah, yes, “muscle confusion,” the cornerstone term of P90X, referring to the varying workouts that he says are necessary to combat workout plateaus.

Muscle confusion contains “absolutely nothing new in it whatsoever,” says Todd Miller, an associate professor of exercise science at George Washington University, who is an expert in strength and conditioning. P90X “is very high-intensity exercises that you’re doing for an hour a day. That’s a lot of freaking exercise. If you do any high-enough-intensity workout and couple it with a [healthy] diet, you’re probably going to get pretty much the same results.”

What Horton calls “muscle confusion” exercise scientists call “periodization,” and they’ve been calling it that for decades.

“Maybe the videos are well produced, or fun,” Miller says. “But the reason the program works is ultimately because people do it.” That’s not a slam — the hardest part of any exercise program is getting people to keep at it. And Horton manages to do that, despite the fact that . . .

“It’s awful,” says Richard Burr. “It doesn’t matter how many times you do it, it still makes you cry.”

Burr is a U.S. senator, a Republican from North Carolina, and one of the members of Congress who have embraced the gut-busting doctrine of Tony. He is speaking of the dread Ab Ripper X, the supplemental abdominal workout that is the topic of many a P90X discussion board. (Do it before the workout. Do it after. Do it after, but first drink some Recovery Formula. Do it occasionally. Do it often, but only if you can then pass out on the carpet.)

The legislative grunt sessions are perhaps the most illustrative examples of the bonding power of the X, the camaraderie that comes through sweat. P90X speaks to something primal, a return to a time when there were no at-home elliptical machines, when all you had was gravity and your own body.

Many of P90X’s legislative followers say they got into it to reclaim old levels of fitness, or because the program’s portability fit their travel-heavy schedules. McCarthy says he sleeps better; Shuler says he’s had fewer exercise-related injuries. Burr says he hasn’t been in such good shape since college football more than 30 years ago.

Shuler, a former Redskins quarterback, recently went to a Colorado Rockies baseball game to catch up with Todd Helton, an old buddy who plays first base. Helton noticed that Shuler had slimmed down; Shuler told him why. Helton replied, “I love P90X!,” and pretty soon several men were huddled in the clubhouse, bonding over Tony.

Horton swings by the congressional gym whenever he’s in Washington. He’s no lobbyist, but he hopes that by teaching lawmakers about exercise, he might persuade them to support legislation that supports health.

“We did one-legged dip jumps,” says Shuler of a workout held one morning. “Thirty reps on each leg, 40 minutes into the workout. . . . I certainly got my workout.”

“Today I got a ‘Perfection’ from Tony,” McCarthy says proudly. “Not just a ‘Good Job,’ but a ‘Perfection.’ ”

In the home stretch

Back at Results, Horton is leading his class through a final round of squats, offering encouragement to pull them to the end.

“The lower you go, the more pert your [butt] is later in life!” he calls out to one struggling participant. “You see that back there?” he says to another, gesturing toward the exerciser’s posterior. “You need to squeeze that!”

The last set completed, he beckons everyone to the ground for a post-workout stretch before dismissing the class, which responds with applause.

“Tony is the man,” says one attendee, whose shirt is sopping. He staggers out through the door and toward the showers. “Tony is the man.”

Tony Horton On Kristie Alley’s Big Life

Kristie Alley

Kristie Alley

Creator of P90x, Tony Horton will be appearing On Kristie Alley’s reality show, Big Life, on May 2 on A&E.  It is the season premier of the Kristie’s show, which I have not seen yet but I have heard that it is pretty. I will be tuning in to see what Tony Horton is going to be involved in. My guess is that Tony will be providing Kristie Alley with tips on exercise and nutrition, he may even put her on P90x.

I’ll update this post after I watch the show and write about what happened…

I watched Kristie Alley’s show last night. It was kind of funny. She has a friend on the show with her, a chubby guy named Jim, I’m not sure who is he is or what he does, but on this episode he had a bunch of weight loss products that he ordered from infomercials and he was testing them out. Kristie Alley was watching the P90x infomercial and told her friend Jim that they we’re going to do it. Jim replied with, “that looks too hard”.

Kristie got in touch with Tony Horton who stopped by and led them in a workout. The chubby guy Jim had six pack abs airbrushed on his stomach to try to impress Tony. Tony was at a loss of words.

Here is the clip from the show: