Beachbody News Archives

Beachbody Now Speaks Spanish

Beachbody Now Speaks Spanish

Recently Beachbody has made the  Beachbody Coach business opportunity available to Spanish speaking U.S. residents. This is great news for current Beachbody Coaches because  it is a huge market for them to tap into and grow their business. You might be surprised to know that the current U.S. Hispanic population is just under 50 million and growing daily.

Beachbody has provided Coaches with all of the marketing tools needed to help them reach out to this market, except a Rosetta Stone course…lol. But seriously, even if you don’t speak Spanish, there are plenty of ways to market to the Hispanic community and with the all of the tools Beachbody has provided, it won’t be too hard.

Here are a few of the Spanish sites Beachbody has set up for me:

I can now refer any Spanish speaking customers or prospects to the above websites, and since I already have a team member who speaks Spanish, I can refer all emails, phone calls, and questions to him.

This is the first step taken by Beachbody to launch the business opportunity globally. From what I hear, By the end of 2011 Beachbody will launch into other countries, probably just a few at a time. Beachbody is doing the right thing by taking it slow and making sure everything is in place before they move forward. This is all great news and I’m looking forward to all the growth that will follow.

Below is a great article from a Team Beachbody Newsletter. It talks about how Beachbody Calls can get into the Spanish speaking market, even if they don’t speak Spanish.

Embracing the Hispanic Community

By Howard Shapiro

Jimmy’s introduction to the Hispanic community came at a Team Beachbody event. “I met someone who was bilingual at a Tony Horton event,” he recalls. “They had crazy–good results with the business and it helped me to start thinking globally.”

Jimmy is one of thousands of Coaches who will benefit from all the great tools available in the Hispanic Initiative. “I’m thrilled that we are expanding into the Hispanic community,” he says. “It’s an opportunity to share Beachbody with more people than ever before!”

He adds, “Whether it’s fitness, nutrition, or financial freedom, people of all walks of life need the solutions we provide. At the end of the day, the language we’re all speaking is health, happiness, and freedom!”

Who do you know?

When it comes to this historic launch, the first thing Jimmy suggests to do is figure out who you know who speaks Spanish. “Anyone who says they don’t know at least one person in the Hispanic community needs a different kind of memory jogger,” he says. “There are a great number of people who speak Spanish in the United States.” Jimmy adds, “I ask people who they know in industries that traditionally have a lot of bilingual employees. This approach always seems to generate good results.”

And Jimmy knows that being an English-speaking Coach doesn’t stand in the way of success. “At first, I was scared of offending people because I didn’t speak Spanish,” he explains. “But once I got over my fear, good things started happening. I know that Coaches of any nationality will have great success with this exciting launch.”

Underneath it all is Jimmy’s burning desire to help others. “When you realize that the Team Beachbody business opportunity can change thousands of lives, the language barrier flies out the window,” he says. “I want to help people achieve a higher level of health and fitness.” Jimmy adds, “Good things happen when you reach out from your heart!”

A perfect match

Jimmy will tell you that Beachbody fitness programs are a perfect match with the Hispanic community. “Direct sales programs, in general, are very prevalent in the Spanish speaking community,” he says. “And Beachbody has amazing products that the Hispanic community has never been exposed to.”

Jimmy realizes that momentum and enthusiasm can grow quickly in the Hispanic community, too. “I have a friend who works at a Spanish language network with a lot of bilingual employees,” he explains. “I’ve seen their enthusiasm, excitement, and passion for life.”

Jimmy goes on, “Basically, the Hispanic community has a sense of loyalty when they find something that really works. There’s not as much skepticism as there is in the English-speaking community.”

Community success

“People within the Hispanic community love success stories,” Jimmy says. “When they see a friend that has lost 10 pounds, they get super excited and believe they can do it, too.” He adds, “They’re also eager to share that success with their family, friends, and coworkers.”

And let’s not forget about Jimmy’s personal success story. “I’ve lost 100 pounds with Beachbody programs like P90X:,” he says. “I’ve even been in three INSANITY DVDs!”

An actor by trade, the Team Beachbody business opportunity has now become his full-time gig. “I no longer have ‘survival’ jobs like waiting tables or bartending,” he says. “I’m able to make my own hours and have much greater flexibility because of my full-time income.” And the best part for Jimmy? “As a new father, I don’t have to worry about finding day care anymore,” he says with relief. “My business allows me to be a stay-at-home dad!”

Coach’s Playbook: How to make the most of your opportunity with the Hispanic Initiative

  • Think of places you do business that might have Spanish-speaking employees, like restaurants, hotels, or the grocery store.
  • Ask your current customers, Team, family, and friends for help in getting the word out to the Hispanic community.
  • Don’t let your lack of language skills intimidate you. Team up with people who can help bridge the language barrier.
  • Reach out from the heart. When you seek to help others, you will achieve great success.

Become A Beachbody Coach Today!

Carl Daikeler CNNBeachbody and it’s Coach network is growing by leaps and bounds. The Beachbody Coach home business opportunity is only 4 years old and is seeing incredible growth. The products Beachbody Coaches are able to offer customers are second to none  and  in high demand. The infomercials Beachbody runs all day long create a demand for the product, and customer leads for those involved in Beachbody’s business opportunity. Beachbody offers a home based business unlike anything ever offer and are seeing some amazing results because of it. P90x has earned $420 in sales for Beachbody since 2005.

Recently the CEO of Beachbody, Carl Daikeler posted this on his facebook wall:

“If your prospect doesn’t think the timing is right, they’re about to feel left in the dust. Like a rocket – we’re taking this to a new level”

Daikeler was also featured in a recent article at CNN.com where he discusses trends in fitness and where Beachbody fits in, plans for the future, and how the main goal is to end the trend of obesity in America. Below is the full article:

The Little Black Dress Of Fitness

By. Jacque Wilson

It’s 7:20 a.m. and Carl Daikeler hasn’t worked out yet. Not a big deal for the 49% of Americans who don’t exercise regularly, but it’s going to bother him all day.

The problem is the CEO of Beachbody, the company behind P90X and Insanity, doesn’t like to work out. So much so that he sometimes has to “trick” himself into the gym. Like the time he decided he couldn’t brush his teeth before he worked out for at least 10 minutes. That little ploy inspired Beachbody’s 10-Minute Trainer program.

The fitness industry is constantly coming up with similar tricks to get more of us off the couch, Daikeler said.

The result is a rotation of incoming and outgoing trends — from Jane Fonda’s VHS tapes in the early ’80s to Beachbody’s DVD programs that are popular today.

Daikeler compares fitness to fashion. “Somebody starts wearing a certain shoe in Milan or Japan and suddenly everybody wants to wear it,” he said. “It doesn’t just solve the problem — like shoes cover your feet. It makes you feel like it’s (a part of) your identity.”

Starla Kay teaches youth video classes at the Indiana Black Expo in Indianapolis. She has a 19-month-old son and not a lot of time for a workout program that doesn’t work.

She tried kickboxing, aerobics and just going to the gym, but nothing really stuck until she got one of this year’s hot trends, P90X.

“This is the first actual program I’ve done,” she said. “I feel stronger. I feel like I have more energy. I’ve lost 9 pounds so far.”

The American College of Sports Medicine publishes a yearly survey of the top worldwide fitness trends. The top 10 list for 2011 includes boot camps and programs aimed at older adults.

Trends depend on many factors, said the survey’s lead author, Walt Thompson. Take Pilates, which dropped off the survey’s list from No. 9 last year. Thompson believes the economy made Pilates equipment and specialized instructors too expensive for clubs to maintain. He’s not sure if Pilates will make a return to the top 20, but he doesn’t expect a few of this year’s trends to stick around long.

“The problem with the high-intensity kind of programs is that they deliver a punch like severe weight loss programs do, but they’re difficult to comply with in the long haul,” he said.

Remember the slide board? Tae Bo? Step aerobics? All trends Houston, Texas, YMCA senior program director Karen Behrend has seen come and go in her 28 years of teaching group fitness.

“The reason why programs like that don’t stick is because they’re too hard to do,” she said. “The things that really stick are programs that cross over multiple (ability) levels.”

Kay said when she first attempted the P90X DVD program it was “too much” so she dropped it after two weeks. But when she started attending a class with an instructor who taught her how to modify the moves, she found herself returning six days a week at 7 a.m.

Behrend cites classes like Zumba, body pump and spinning as success stories. They’re consistent, easy to follow and include that always important element of fun.

“They make people feel successful,” IDEA Fitness Journal Editor-in-chief Sandy Todd Webster said. “That’s a huge key in good programming is to make people feel like ‘Wow, I get it.’ ”

IDEA is the world’s largest association for fitness and wellness professionals. It also does a yearly survey of fitness trends. This year, aerobics, water fitness and martial arts-based classes had the largest decline in popularity. Dance and boot camp classes showed the largest growth.

“Think Jazzercise classes — they’re fun. They combine good music, easy choreography (and) social aspects,” Webster said.

Jazzercise is one of those trends that stuck. Judi Sheppard Missett founded the company in 1969 and the dance-based classes are still popular across the world. In fact, Entrepreneur Magazine recently named Jazzercise 2011′s most successful fitness franchise.

“It’s not like you can take a six-week course and be fit the rest of your life,” Missett said. “It’s really good that people are coming up with different ways to move. I’m happy for anybody doing anything, anything that gets them off the couch and on their feet.”

She continues to choreograph routines to approximately 30 new songs every 10 weeks to keep her high member retention rate.

It is the beauty and curse of the industry, Behrend said. Old trends evolve into new ones, forcing gyms to stay cutting edge, but keeping customers excited about working out.

“The trick only lasts so long,” Daikeler said, going back to his fashion analogy. “The best designers aren’t looking for trends; the best designers set the trends. Will this capture a market audience or is this like Lady Gaga’s meat dress?”

Daikeler said he just hopes whatever the industry comes up with next is the end of the biggest trend in America right now: obesity.

Beachbody Coach CNBCThere was an article written today at CNBC.com on the incredible growth Beachbody has seen to to their Beachbody Coach business opportunity. CNBC writes that Beachbody is not the typical network marketing company and has a legitimate opportunity to earn some extra income working from home as a Beachbody Coach.

The article is pretty good, but one thing CNBC gets wrong is this, “Their (Beachbody Coaches) testimonial and therefore their business relies on how good they look, not whether they tell friends that a certain superfruit drink helps them have more energy or cures their stomach problems.”

A Beachbody Coach does not have to be in great shape to build a successful business. A Beachbody Coach can be overweight, as long as they are currently making an effort to improve their own health and fitness level, and getting results, people will listen to them.

The article goes on to say that Beachbody has done over $400 million in sales and can directly credit the network of Beachbody Coaches for such big numbers.

Here is the full article taken from CNBC.com:

Beachbody Grows Exponentially Thanks To Network Marketing

By Darren Rovell

There are not many companies these days that can do $400 million in sales and remain relatively anonymous.

Yet Beachbody, a private company, grossed nearly as much as Groupon did last year and very few people talk about the robust engine that is behind exercise workout programs like P90X, INSANITY and Turbo Jam.

Under the leadership of co-founder Jon Congdon and Carl Daikeler, the company has developed a business model that seems to be Teflon, turning successful converts of its programs into network marketers who ensure that the brands flourish.

Many multi-level marketing companies are based on building a network of sellers and distributors getting rewarded based on the size of their network.

Most often, the people who have gotten in on the ground floor reap the greatest benefits while those late to the game struggle to make money.

What makes Beachbody’s network of distributors, called coaches, so successful is that these people have done the programs and are often in incredible shape. Their testimonial and therefore their business relies on how good they look, not whether they tell friends that a certain superfruit drink helps them have more energy or cures their stomach problems.

It seems like, more often than not, network marketing thrives on results which can’t be verified, but if my fat friend shows up with a six-pack, I’ll be more likely to believe he was doing an intense workout program.

Since starting the network marketing program three and half years ago, Beachbody now has 51,000 coaches who take a cut of videos and nutritional products they sell. Beachbody coaches sell $1 million worth of nutritional shakes under the brand’s Shakeology name a week. And it’s not cheap at around $120 for a month worth of servings.

“We could have built this company’s sales a lot faster at retail by selling at Walmart and Target,” Daikeler said. “But selling it through direct television (infomercials) and through our network works better for us.”

“We could have built this company’s sales a lot faster at retail by selling at Walmart and Target,” Daikeler said. “But selling it through direct television (infomercials) and through our network works better for us.”

Daikeler says that his coaches serve as walking billboards and salespeople who want to help their family and friends by helping them lose weight through the company’s exercise programs. This is unlike many other multi-level marketing companies that solely rely on building a network to make more money.

And Daikeler doesn’t have to pay for testimonials, a common practice in the infomercial business space he plays in.

“The standard network marketing doesn’t work with our model,” Daikeler said. “This is not a ponzi scheme where if you’re the last one in, you don’t have a chance to do well.”

While the average lifespan of a multi-level marketer is three months, Daikeler says his coaches remain in the system an average of 18 months. It’s why he’s confident that by the end of 2011, there will be 150,000 coaches.

“We don’t promise it will replace your every day job,” Daikeler said. “That has been the case with about 1,000 of our coaches. But what it does for others is it keeps them in shape. In order to continue to have credibility selling, you need to continue to keep up. And so, it allows the people who want to fight obesity, to be motivated by the fact that they have skin in the game.”

By continuing to have more and more videos – P90X led to a harder workout, INSANITY, and that program is leading to The Asylum, which will come out in a few weeks – I don’t see Beachbody slowing down any time soon. And the non-traditional, more patient route of using those converted to the brand by really using it is a smart approach that I think will pay off nicely down the road.

Yesterday was Beachbody Coach’s super Saturday event and it was huge. There were dozens of events throughout the nation put on by Beachbody Coaches for their teams. This was an event to get Beachbody Coaches motivated and to  kick off 2011 on the right foot. Beachbody made some big announcements which included, easier requirements to make success club and qualify for the year end success club trip, more Beachbody workout will be available in Spanish soon, a car bonus will now be available to qualifying Coaches, and much more.

Overall it was a great event and very motivating. Beachbody seems to be doing all the right things to help the Coaches grow their businesses. Thanks To Coach Mindy Wender for putting her event on Ustream.com and inviting all Coaches that were unable to make it to a local event. Below is the recorded event:

Beachbody Hires Global Hot Shot!

Beachbody Going Global

Beachbody's Going Global!

The Beachbody Coach business opportunity is spreading like wildfire! Currently the opportunity is only available to U.S. residents, but plans to go international are on the horizon. I don’t know any specific details yet, but Beachbody just announced that they have just opened a new position in the company, Senior Vice President of Global Sales, and they’ve hired Jeff Hill to fill that spot.

I’m pleased to say that Jeff Hill has an outstanding track record. He brings with him more than 20 years experience in corporate leadership and sales. Jeff is one of the direct selling industry’s most sought after sales executives. He has led sales in some of the industries top companies to incredible growth. He was recently the Senior Vice President of Global Sales For Tahitian Noni, where he guided the sales activities to numerous international markets and had amazing success in leading their growth. Jeff Hill was also President of Shaklee‘s International business where he also had great success. Jeff began his direct selling career as as Senior Vice President of Sales for Melaleuca, where, in his 7 years there, he was recognized as the driving force behind the company’s dramatic increase in sales, which is now nearly $900,000,000 in sales.

The 3 companies that I’ve mentioned above are all very successful global companies that use the same business model that Beachbody does, network marketing. I’m familiar with all three and in my opinion, Beachbody’s products, and business opportunity is better than all of them. Ok, so I may be biased because I’m a Beachbody Coach, but my point is that now with plans to go international, we’re going to see some serious growth, which is awesome!

Welcome aboard Jeff Hill!

Beachbody's Customer Service Is Great

Beachbody's Customer Service Is Great

I always dread anytime that I have to call a big companies customer service line. I know I will have to go through one of those complicated automated response systems where I have to press “1″ for English or “2″ for jibbersh. It is nearly impossible to get a live human being on the phone these days,and when you do, most of the time it hard to understand them because these companies are outsourcing their call centers to different countries and the operator’s English is not the greatest. I don’t mind an accent, I just want to be able to understand what you are saying, is that too much to ask?

Anyhow, this was not the case with my recent call to Beachbody’s customer service department. I called Beachbody because their was some kind of glitch in my Beachbody Coach online office and because 2 of my P90x dvds were scratched and would not play all of the way through. I was pleasantly surprised when I was able to get in touch with a live person within about 1 minute. The customer service guy was very courteous and even sounded happy to be working. He took a few minutes to look into the Coach online office glitch I was having and was able to correct it within minutes after I hung up the phone. I also told him about my P90x dvds being scratched and I asked if their was anything he could do for me. I purchased P90x over a year ago, and was willing to pay for replacement dvds, I just didn’t want to buy the entire set again when I didn’t need it. The customer service guy attempted to look up my order, which was over a year old, but he could not find it. He said, “no problem, I’ll ship you out the 2 dvds today for free.” I was amazed. Beachbody doesn’t advertise that they offer replacement disks for free, and I’m not sure if they do it for everyone, but I was sure happy to get the P90x replacement DVDs for free.

Here is another amazing part of the my story. My call to Beachbody’s customer service took place on a Monday evening. My P90x replacement disks arrived on Wednesday! Talk about quick delivery, I expected the typical 6-8 weeks delivery you seem to get every time you order something from somewhere else. Shipping is another thing Beachbody is great at, everything I’ve ever bought from Beachbody seems to ship within a day and arrives in 2-3 days.

So I just want to give a big thanks to Beachbody and their great customer service department. Keep up the great work!

Beachbody Fastest Growing CompanyBeachbody is growing fast! From 2007 to 2009, Beachbody had a 61.9% growth in revenue. That is some incredible growth and and it all happening because of Beachbody’s awesome infomercials and the incredible home business they have made available, referred to as “Beachbody Coach”. This is why they were ranked #43 in the Los Angeles Business Journal as one of the fastest growing private companies headquartered in Los Angeles. There is currently over 40,000 Beachbody Coaches and that number is growing by the hundreds on a daily basis. With my understanding of exponential growth, I predict that in 12 months there will be close to 140,000 Beachbody Coaches.

What Is A Beachbody Coach?

Beachbody’s goal is to have 1 million Beachbody Coaches helping 100,000,000 customers get healthy and fit and stop the trend of obesity in America. The Beaachbody Coach business opportunity is currently only available in the United States, but there are plans to take it international in the future. Beachbody has created an incredible home business opportunity I’m am certain they will reach their goal of 1 million Coaches.

Happy Thanksgiving From A Beachbody Coach

Beachbody Coach ThanksgivingHappy Thanksgiving everyone! Thanksgiving is truly a great holiday. It is important for everyone to take time out of their fast paced lives to spend with friends and family. We all have a lot to be grateful for and often take many things for granted, I know I do. So it is great to have a day dedicated to gratitude, because it can be easily over looked.

One of my favorite quotes is:

“I cried because I had no shoes, until I saw a man who had no feet.”

The above quote just stresses the fact that everyone should be thankful for what they have, because things could always be worse.

Here is a great gratitude list from Brett Blake, marketing Director for Team Beachbody, that I wanted to share:

  • I’m grateful for Team Beachbody Coaches. We see the impact you are making. We receive the stories, see the photos, watch the videos. Not only are our Coaches helping people achieve their goals and enjoy healthy, fulfilling lives; you’re great individuals to be with. You make my work fun and enjoyable and interesting and I feel so grateful that I get to work for a company that attracts such great people!
  • I’m grateful to be in good company! Beachbody is an extraordinary company, so it’s no surprise that it has attracted such wonderful people. Life is so much more enjoyable when you work with people you like. Beachbody has smart, dedicated, and fun people here in Santa Monica. I wish you could spend a day and walk around this office with me so I could introduce you to the dozens and dozens of impressive people who are part of this company. I love the Beachbody family!
  • I’m grateful for our incredible staff! From the ever-improving CoachRelations team, to our entire Team Beachbody staff, I am constantly impressed with their desire to achieve, improve, and succeed. As we call them here at HQ, these “Dudes” get stuff done! This is a group of winners, and I am thankful every day I get to work with them.
  • I’m grateful for the Game Plan and for Larry Zimberg, who made that plan a reality. So much of the success we’ve had this past year is a result of the Game Plan. This week was Larry’s last as an employee at Team Beachbody, and I don’t want the week to go by without recognizing him and thanking him for his work. Thanks for the Game Plan and to Larry Zimberg for providing guidance to Team Beachbody during a critical period in our growth.
  • I’m grateful to be involved with Carl’s mission to end the trend of obesity! I’m coming up on my first anniversary with Beachbody and it has been one of the most enjoyable (and shortest) years of my life. I love what I do! I love the people I get to work with! Most of all, I love the fact that our work has significance!
  • I’m grateful for health! I’ve lost 40 lbs. since last Thanksgiving and I have a new lease on my life. I’ve kept that weight off and plan on losing more and getting even more fit this coming year. Even more important: no more pre-hyper tension, I’m playing with my girls without getting tired, and I’m not tired all the time.
  • I’m grateful for an outstanding year of growth. 2010 will end with three times more Coaches than we started the year with. Our sales will put us on the map as one of the top 100 direct selling companies.
  • I’m grateful for great fitness programs, outstanding infomercials, and the ability to represent big brands that people are talking about. I don’t know of another direct response company or a direct selling company that has a brand that people WANT to tell people about. P90X is worn like a badge of honor by the First Lady, US Congressmen, military generals, actors and actresses, professional athletes, doctors, lawyers, teachers, and the list goes on and on. And we represent this brand! How awesome is that?
  • I’m grateful to be able to see into our future! As I look at the plans and opportunities we have available to us in 2011, I am excited for all of us. This coming year holds so much as we open our doors to the US Hispanic community, look to some very exciting new products, and reveal surprises that each have the potential to create explosive growth. Trust me when I say that we can be grateful for 2011!
  • I hope you have a wonderful Thanksgiving weekend. I hope you’ll take time to reflect on all that you have to be grateful for this past year. I also hope you’ll think about what your next Thanksgiving will look like. Take time to make two separate lists this year: 1) a list of all that you are grateful for as you consider all that has already come into your life, and 2) a list of what you want to be thankful for next year at this time. In other words, write down next year’s Thanksgiving list today, and then go and make it happen for you and for your family.

    Warm regards,

    Brett A. Blake
    Managing Director
    Team Beachbody

    Awesome stuff Brett, thanks for the great list and for tips on creating next years gratitude list today.

    Beachbody Featured On BusinessWeek.com

    Beachbody And P90xHere is a great article I came across at busisnessweek.com. The article is all about Beachbody,the P90x exercise program, Tony Horton, and Beachbody’s business strategy. The article also talks about the Beachbody Coach business opportunity and how it is growing and doing very well. Beachbody is a mayor company and there is a lot more to it than just P90x. Beachbody has some great things planned for the future, a new version of P90x that is a little bit easier, and also a new version that is even more extreme than the original, and lots more.

    Here is the full article taken from www.businessweek.com:

    Beachbody: Thinking Beyond the Infomercial
    By Esmé E. Deprez

    Tony Horton has trained senators, soldiers, and celebrities such as Bruce Springsteen and Billy Idol. In the past three weeks, the latter-day Jack LaLanne has been to six states to promote his grueling in-home fitness program, P90X. Soon, Horton is off to Japan and France for training sessions, his first book will be published in December, and he’s shopping around a reality TV show. “The first five months of the year I slept in my own bed only 50 times,” Horton says. “It’s pretty crazy.”

    P90X, flogged countless times daily on cable TV, is an anomaly in direct marketing. Most of the pills and potions seen on infomercials seem to offer physical perfection with little effort. Horton, by contrast, has persuaded 3 million people to pay $140 for his 12-DVD program by promising three months of pain and perspiration in a routine that combines resistance training, yoga, boxing, weight lifting, and a strict diet.

    At age 52, 5 feet, 11 inches, and 175 pounds, Horton can do 35 pull-ups, 100 push-ups, and climb a 25-foot rope upside down while barely breaking a sweat. In the videos, Horton combines the discipline of a drill sergeant with a touch of humor left over from a youthful flirtation with stand-up comedy. What Horton calls muscle confusion—a series of varied workouts targeting different muscle groups at different times—seems to work. Initially, “I would do the leg workout and wouldn’t be able to walk the next two days,” says Liz Beebe, a 29-year-old actress from Los Angeles. “But once you start, you get hooked.”

    Now that it has built a loyal customer base, Beachbody, the Santa Monica (Calif.) company that sells P90X, knows it needs to figure out what’s next. It has sold $420 million worth of P90X DVDs since they were introduced in 2005, and buyers of the program will drive nearly half of Beachbody’s $430 million in revenue this year. Problem is, P90X sales growth has slowed in recent years, from 85 percent in 2008 to about 30 percent this year. “Fitness is very much like fashion,” says Carl Daikeler, chief executive officer of Beachbody. “The important thing is that the company continue to learn from the marketplace.”

    One thing Beachbody has learned is that P90X isn’t for everyone. So the company is introducing programs for the elderly, teens, and the religious (Body Gospel, a program set to church music). Next year, Horton will star in a revision of a less intense P90X variant called Power90, as well as a tougher version for die-hard fitness nuts. And Beachbody has created Spanish-language P90X videos, something it plans to do for its entire product line.

    The company is also stepping up a direct-sales initiative called Team Beachbody in which people market products to friends and get a share of the revenues (and a piece of commissions earned by other salespeople they recruit). The plan is paying off: Shakeology, a meal-replacement drink sold only by direct sales, is Beachbody’s fastest-growing product.

    Daikeler expects Team Beachbody revenue to reach $200 million in 2011, up from $35 million last year. “Long term, more people are likely to buy from friends and family members who got results vs. people who are going to buy from an infomercial,” he says. Half of P90X buyers have never even seen a commercial for the DVDs, he says.

    Finally, Beachbody is trying to broaden its appeal. The company’s website sells P90X drinks, protein supplements, chin-up bars, and other spin-offs. “If you look at direct marketing folks that aren’t on television anymore,” Horton says, “what they didn’t do is work on building their brand.”

    The bottom line: After racking up $420 million in sales of P90X DVDs, Beachbody is seeking to reduce its dependence on the smash-hit fitness program.

    Get More Info On P90x

    Great news, Beachbody’s BBB (Better Business Bureau) rating has been upgraded to an A+, a perfect score. What a great company to be a part of. With handling so many customers I would think it would be hard to get a perfect BBB rating, but Beachbody has done it. I can honestly say that I’ve only had good customer service experiences when dealing with Beachbody. When one of my P90x DVDs got scratched and wouldn’t play anymore, then sent me a new within a few days with no questions asked. When I had to put a monthly autoship order on hold, I was able to do so with no problem. With an A+ BBB rating, its obvious Beachbody is doing a great job.

    What does an A+ BBB rating mean? According to the Better Business Bureau it is an exemplary rating. This means that nothing in their files causes them to have any doubt about the company’s reliability. Awesome job Beachbody! Keep up the great work!

    Beachbody BBB Rating

    Become A Beachbody Coach Today!

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