This post is for people that are already Beachbody Coaches, and may be helpful to those that are thinking about becoming a Beachbody Coach because it will give them an idea of what they are expected to do if they decide to sign up.
As a Coach, it is important to understand the business model, and what you will actually be doing as a Beachbody Coach. I think the word “Coach” confuses a lot of people as they think they will actually be coaching people when in comes to proper form and technique, but this isn’t the case. Everything a customer needs to get great results has already been created by Beachbody. The trainers in the workout videos do a great job of showing how all of the moves should be performed, and the nutrition guides that come with every workout program handle all of the nutrition side of things. You don’t have to be an expet on health and nutrition in order to be a successful Beachbody Coach.
If you serious about generating a large income from your Beachbody business, I want you to forget about the “fitness” side of things right now and focus on the “business” side of things. To make things simple, for Coaches to grow their business and earn income they need to do 2 things, sell products, and sponsor new Coaches into the business.
Making sales is pretty self explanatory, while understanding the importance of sponsoring new Coaches into the business can be more complicated for newer Coaches. It is very important to understand the network marketing business model and the leverage you are able to get from sponsoring new Coaches and growing a team. When sponsoring new Coaches into the business, you aren’t just trying to make money off of someone, but you have a true vested interest in seeing any new Coaches you sponsor do well. It is not about making a one time sale, or just “getting them” signed up, but rather building a long term relationship.
Below, I lay out simple 8 steps that anyone can use to invite someone to take a look at there business. I have to credit Eric Worre for this as I’m using the strategies I learned from his Recruiting Mastery Course. (Which is a great course that I highly recommend.)
The steps below are used when inviting to a 3rd party tool, which is what you always want to be doing. Don’t try to explain the business in your own words, always use a 3rd party tool.
Before you get started with the 8 steps invite process, here are a few things to consider:
- Emotionally detach yourself from the outcome (if the prospect is interested great, if not, no big deal, one person won’t affect your overall end result)
- Be yourself, be enthusiastic (how you says things is often more important than the actual words)
- Posture yourself, you have the solution to their problems, you don’t need them, they need you
8 Step Invitation Process
These steps are to be used face-to-face, or over the phone, they can’t be used in an email or a facebook post. So many people are making facebook posts on their wall that say, “join my group, team, or whatever”, and that is generally ineffective. Face-to-face and phone calls will yield much better results. Let me repeat that, face-to-face and a phone call will get you a much better result.
Step 1 – Be in a hurry
Example, “I don’t have a lot of time to to talk right now, but I wanted to show you something real quick.”
Being in a hurry will keep the conversation short, which will prevent you from having to answer questions or getting the urge to explain things, remember, the less explaining of facts you do, the better off you’ll be.
I personally think it would be kind of weird to call someone if you were in a hurry, so a good strategy is to send a text message that says, “give me a call when you have a few minutes to chat, I want to talk to you about something”. And when the person calls you back, you could be “in the middle of something right now, so I only have a few minutes to talk…”
Step 2 – Give a sincere compliment
Example, “I was thinking…who are the sharpest people I know? And I thought of you.”
Giving a sincere compliment is critical, this will make the prospect much more agreeable to hearing what you have to say.
Step 3 – Make the invitation
Direct approach example – “Let me ask you a question, off the record. If there were a business you could start working part-time from home that could replace your full-time income, would that interest you?”
Indirect approach – “I’ve just started a new business and I’m scared to death. Before I get going I need to practice on someone friendly Would you mind if I practiced on you?”
The above are just two examples, what you actually say and they question you ask will depend on who you are talking to and if you are using a direct approach, or an indirect approach.
Step 4 – If I_____, would you_____?
This is when you will offer your 3rd party tool, but not until they agree to do something in return. Here are a few examples:
“If I sent you an email with a link to a webpage that contained a 12 minute video that laid out all of the information in a professional way, would you watch it?”
“If I gave you a CD that described the business, would you listen to it?
If you’ve done the first 3 steps properly, the answer will be yes 99% of the time (but this doesn’t mean they will actually review your 3rd party tool, following the next steps will insure they actually do review your material).
If they say no, thank them for their time and move on. No big deal. But review steps 1-3 to see what you could possibly have done better.
Step 5 – Get a time commitment
Example, “When do you think you can watch the video for sure?”
Don’t suggest a time for them, let them give you the time. If they give you a hard time and will not give a definite time, just say, “I don’t want to waste your time or mine. Why don’t we just try to lock in a time you’ll have seen it for sure?”
Locking in a time commitment will mean the prospect has now said “yes” twice, this is key.
Step 6 – Confirm
If the person tells you they will be able to watch the video on Sunday, your response would be, “so if I called you on Monday you’ll have seen the video for sure right?”
When they say yes, this will be the third time this person has said yes and now you have a definite appointment set for the future.
Step 7 – Get A Time And Number
Simply confirm the best number and time to reach them at.
Example, “Should I call you on your cell?…What’s the best time for me to call?”
Some of this may seem redundant but it’s key to reaching your goal of getting the prospect to follow through and review your 3rd party tool.
Step 8 – Get off the phone
You’re in a hurry remember, get off the phone before the urge to explain kicks in and you start rambling.
This is just a basic example of the 8 step invitation process. What you actually say will depend on who you are talking to and what approach you are taking. Don’t forget to:
- Be in a hurry
- give a sincere compliment
These 2 steps are very important and often overlooked. If you can’t think of a sincere compliment to give this person, you might want to rethink if this is someone you want to actually work with.
What 3rd party tool should I use?
What 3rd party tool you want to use is up to you. If you are speaking with someone face-to-face, a real, tangible object is best. If you have a DVD to give them, or a CD, that will work best. On the phone, a link to a website or video is my favorite option. Here is an example of a simple 3rd party tool I like to use: http://see-my-results.com/
The more you practice this, the better you will get at it. No one is great at this stuff right from the start. This entire process, the whole conversation should be less than 3 minutes long. If you’d like me send me you a pdf that you can print out with more scripts for ideas on what to say, send me over an email and I’d be happy to send it to you.
I will go over what to say on your follow up call in another post very soon. Give this 8 step invite process a try and let me know what kind of results you get.
The video below is kind of silly, in it a young kid invites the President of the United States to take a look at his 3rd party tool using the 8 steps I listed above: