Once again Beachbody and P90x is in the news. It is always good when the company I am involved with get this kind of attention. It helps create brand awareness which makes my job as a Beachbody Coach (distributor) much easier. As a Beachbody Coach, my job is simply sharing with others products that I use and love, and informing people about the solutions that Beachbody provides to help one reach their health and fitness goals. Because the Beachbody and P90x brand have become so popular, I often don’t even have to explain the product, people already know what it is. There is really no “selling” involved on my part, rather I share and recommend. P90x is a product that gets results and people love it. So every time I do make a “sale”, I feel good about knowing that I’ve helped someone reach their fitness goals.
But Beachbody is more than just P90x. They have a workout program for just about everyone. There is Insanity, Turbo Fire, Turbo Jam, Hip Hop Abs, Slim In 6, and many others chose from. In the video below, which is the news clip I mentioned above, Carl Daikeler, CEO of Beachbody talks about the other programs and why P90x is so popular. The news reporter says something along the lines of, “it seems kind of culty”. Are Carl goes on to explain that people love the program because it works. A lot of people don’t want to go to the gym and want to workout at home. Beachbody’s workout programs are targeted towards these people.
But there is also the people who have gym memberships, go a few times a week, but don’t really break over that plateau and achieve the kind of results they are looking for. They try a Beachbody workout, get the results they are looking for, and never return back to the gym.
It makes sense, driving back and forth to the gym takes time, and gas money. Why not just workout at home with a Beachbody product. When compared to the price of a gym membership, people who use Beachbody workout programs are actually saving money in the long run.
In the video below, ABC News talks with Tony Horton, the creator of P90x, and Carl Daikeler about the popularity of P90x and Beachbody.