A few nights ago Shaun T appeared on the Conan O’Brien show to promote his Insanity and Hip Hop Abs workout. Shaun T received a great introduction from Conan who introduced him as a world-renowned fitness instructor whose workouts have sold over 3 million copies worldwide. During the interview Shaun T talks about the secret behind his Insanity workout, which is max interval training, and he explains what it is and why it gets results. Shaun T also talks about his Hip Hop Abs workout and how it will give you a tight midsection without doing any sit-ups or crunches.
The segment is actually pretty funny and entertaining. I’m not usually up that late so I have never really watched the Conan Show, but it seems like it could be funny. Eventually Shaun T and Conan get up and demonstrate some of the moves from Insanity and Hip Hop Abs and of of course Shaun T lifts his shirt to show off his abs. Conan is a good sport during the demonstrations and again is being kind of funny by dancing around and being silly. Below is a video clip of Shaun T’s appearance on the Conan Show.
Getting this kind of exposure is great for Beachbody, which is the company that is behind Shaun T’s workout videos and also the very popular P90x workout program. As a Beachbody Coach (distributor), getting this kind of exposure makes my job much easier. It creates brand awareness and makes explaining the products I sell much easier and even eliminates the explaining part at times. Most people have heard if P90x and Insanity, they have seen the infomercial or know of a friend that has done it. By the time I talk to a potential customer, they have already heard of it and want it, they seek me out versus me chasing them.
This is why Beachbody’s home business opportunity is the best out there. None of these “other” companies seems to be getting the kind of exposure that Beachbody does. The reason behind the publicity and exposure is simple, Beachbody puts out a great product that people love and people talk about. When someone loses 50 pounds with P90x, of course it is going o be talked one way or another.